Creative Design ·

Creative Design: Tactic Custom Apparel _ Oxia Present _ Everest Present _ Baggicase _ EBCC_ MAAP Custom Kits _ WOW Tag Heuer _ White Summer

TACTIC CUSTOM >> Creative direction, Graphic Design > present > Girona, Spain

Inspiration catalog for the customization of Custom Kits and the presentation for clients.

Graphic design for a cyclist inspiration catalog, showcasing innovative layouts and branding elements

Collage of cycling jerseys in different colors with Tactic and Continental logos, showing front and back views.

Collection of cycling jerseys in camouflage patterns, featuring a red and gray jersey, a green and blue jersey, and a beige and green jersey with logos and design elements. "Tactic" and "Peloton" logos are visible.

Cycling jerseys with 'TACTIC' and 'Continental' branding, shown in various colors, front and back views displayed.

Cycling jerseys with Tactic branding, featuring a distinctive diagonal stripe pattern in red and teal color variations, shown from front and back views.

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OXIA PRESENT >> Creative direction, Graphic Design > present > Murcia, Spain

The design of the OXIA flagship bicycle presentation was carried out through both a physical and digital dossier. This project emphasized the craftsmanship and innovative aspects of each bike, combining modern aesthetics with a personalized visual narrative.

Creative dossier design for premium bicycles, with a focus on modern visual identity and high-quality presentation

Open book on a table showing a page with images of a bicycle frame and text about paint design.

Open book showing detailed images of an orange bicycle with focus on components like handlebars, frame, saddle, and gears.

A collage of images featuring different parts of a bicycle, including the handlebars, chain, gears, and frame.

Collage of close-up shots of a road bike, showcasing various components including the frame, gears, handlebars, and saddle. The bike has an orange metallic finish.

Blue and purple gradient bicycle with disc brakes and knobby tires on a light background.

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EVEREST >> Creative direction, Graphic Design > Present > Andorra

Design of the presentation catalog for the exclusive apartments in Andorra for Everest highlighted the elegance and modernity of the real estate project. Through a sophisticated and detailed visual approach, the digital and physical dossier captured the exclusivity of the properties, showcasing their premium features.

Creative dossier design for premium residences, focusing on sophisticated visual identity and upscale presentation

Modern living room with minimalist design, including gray sofas, glass coffee table, wooden flooring, and large windows showcasing a mountain view, labeled 'Everest Exclusive Homes.'"

A modern bedroom suite with minimalist design adjacent to a dining area with smart home connectivity icons, and an illustration of a smart home control app.

Two digital renderings of a modern apartment building and interior design layout for Everest Exclusive Homes, featuring exterior facade and a luxurious living room.

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BAGGICASE >> Creative direction, Graphic Design > present > Madrid, Spain

Design and development for Baggicase’s streetwear collection and cycling kits, blending urban style with performance. The designs capture the brand’s bold aesthetic and functionality, tailored for active lifestyles.

Four cycling jerseys in yellow, dark green, gray, and light blue, each with short sleeves and a front zipper. The logos "Baggicase" and "Gobik" are visible on each jersey.

Two images of cyclists: one with cyclists riding uphill on a winding road surrounded by trees, and another of a cyclist wearing a helmet and sunglasses, holding a yellow item in his mouth.

Design mockups of cycling apparel from BaggiCase, featuring jerseys and vests in yellow, gray, and dark green. Each design is labeled with Pantone color codes and shows front and back views.

A model displaying three different t-shirt designs, with front and back views. The shirts feature diagonal stripe logos in varying colors, including yellow on navy, black on green, and pink on black. The shirts are paired with beige pants.

Person wearing a yellow hoodie holding a black object with "Alberto" and a flag printed on it.

A collage of a person wearing different t-shirts featuring a diagonal stripe design. The main image shows a navy blue t-shirt with yellow diagonal stripes. Smaller images show an olive green t-shirt with black stripes and a black t-shirt with pink st

Multiple models wearing branded hoodies in black, mustard, and dark gray colors, featuring diagonal stripe logos on front and back.

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EBCC >> Creative direction, Graphic Design > present > Madrid, Spain

Logo, style guide, and visual communication for Madrid’s cycling group EBCC, highlighting their identity, sporting values, and gastronomic culture. Design focused on group cohesion and cycling spirit.

Custom apparel design for cycling groups, combining modern aesthetics with personalized branding

Collage showing El Bidon Cycling Club members indoors and cycling outdoors, with the club name on jerseys. Indoor images depict cyclists socializing in a modern café setting, with bikes and helmets. Outdoor image shows cyclists riding on a road. Brea

Promotional flyer for El Bidón Cycling Club featuring information about cycling events in Girona and Las Palmas. Includes images of cyclists, landscapes, event dates, and pricing details.

Promotional flyers for EBCC El Bidón Cycling Club events, with dates and details in Spanish. Colors include pink, green, teal, orange, and blue. Activities mentioned: weekly rides, breakfast timing, and a specific event on March 14th."

Collage featuring cyclists in orange jerseys labeled "EBCC El Bierzo Cycling Club," riding on roads and paths, an old window, scenic landscapes, an underground stone tunnel, and a group photo against a stone wall.

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MAAP CUSTOM >> Kits Design, Graphic Design > Melbourne, Australia

Graphic design applied to custom kits for various teams, cycling groups, and clients, showcasing unique, high-performance apparel by MAAP. Tailored designs that reflect each group’s identity and cycling culture.

Custom cycling kits with innovative design, combining modern aesthetics and functional performance

Cycling jersey with geometric design by MAAP and CCACHE, featuring navy blue and black colors with diagonal stripes, worn by a person.

Cycling jerseys design and model display, featuring MAAP branding and geometric patterns.

Collage featuring a cyclist wearing a helmet and sunglasses, and Dubai Roadsters cycling jerseys in blue and gray.

Cyclists wearing red and blue jerseys ride on a road; illustrated jersey design below.

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WOW TAG HEUER >> Digital > Graphic Design > Retail > Barcelona, Spain

Design of digital screens for a Tag Heuer installation at the WOW space in Madrid. Created in collaboration with Onionlab, the visuals enhance the brand experience with dynamic and immersive displays.

White building with 'WOW' sign and green digital displays on windows, featuring a neon green wolf sculpture on the rooftop, set against a plain background.

Four panels featuring Tag Heuer branding with a promotion for "RUN 2 MIN" to win a connected watch. The panels display a leaderboard of participants with names and scores, a countdown timer, and an image of the watch. The background has an abstract orange geometric design, and details such as minutes, meters, pace, and speed in km/h are also shown.

Digital display with TAG Heuer branding showing running statistics, leaderboard, and people using treadmills.

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WHITE SUMMER >> Graphic Design > Comunication > Barcelona, Spain

Design of the 2023 White Summer campaign, crafting a visual identity that captures the festival’s creative and vibrant spirit. The campaign showcases bold, engaging visuals to elevate the event experience.